And so it is:

not much to look at so far, but where all projects begin. This will eventually be Vitamin D by Heidi Kirrmaier in Swoon, a yarn by Mad Color (formerly known as Sereknity Yarn and Fiber). And to answer your next question, the color is called Black Cherry.
I know, right?
What a delicious color!
Posted by: Katie K | May 16, 2011 at 07:02 PM
Damn, I really should have bought that color!
Posted by: Lynn | May 16, 2011 at 08:10 PM
Where was that color when I was in her booth???
oh wait, maybe it was already in your bag......
Posted by: thea | May 16, 2011 at 08:43 PM
mmmm.. that's going to be stunning! I love it already.
Posted by: Purlista on ravelry | May 16, 2011 at 10:25 PM
Right!
Posted by: toni in florida | May 17, 2011 at 12:29 AM
Love the color.
Posted by: Suzanne | May 17, 2011 at 07:02 PM
This color is yummy! I'm jonesin!
Posted by: Jo Morgan | May 21, 2011 at 11:24 AM
mmm love that color - so glad you gave us the name and brand. I'm new to knitting, thank you for your blog. Joined ravelry.
lemonflower
Posted by: pam | June 19, 2011 at 01:11 PM